The difference between designing for print and online
As marketing and advertising budgets slowly move from the real world onto the internet, many traditional print service providers are looking for ways to move into design for digital media. While many of the principles are exactly the same, there are some important variations in the way that online designs are optimised that a traditional print service provider needs to know.
Infographics are currently incredibly popular in the world of online marketing, and with good reason. They are a unique product that allows a company to display a large amount of useful information in an aesthetically pleasing manner, and they encourage sharing, which builds links back to the company.
Many companies are still learning effective infographic design processes and syndication strategies, often times spending quite a bit of time and money to produce an infographic that 1) doesn’t match their original intention or 2) just doesn’t get shared as much as they hoped it would. At Consorte Marketing, we’ve had quite a bit of success with our process, which we will be outlining below to help you on your road to a successful infographic. Continue reading
It doesn’t matter whether you own a village shop or if you’re the new sponsors of Manchester United soccer club this season, branding and logo design is crucial to your success.
Image credit: Flickr
The best brands are part of our everyday life, they have infiltrated our homes becoming instantly recognizable though the combination of colors shapes or letters. These are the successful brands that can be spotted from two aisles away in the supermarket, the shops that can be picked out on the High Street, and the technology you associate with quality. Continue reading
When it comes to unraveling the mysteries of web design, there are plenty of different issues to take into consideration. From the design scheme and layout of the pages, to the navigation system and fonts utilized, webmasters have a lot of factors to juggle in order to create a dynamic web destination. While taking certain steps can easily elevate a particular site to a whole new level, other moves could prove catastrophic, sending traffic down the pipes and losing valuable revenue. Utilize the following list of do’s and don’ts to determine what steps to take in building a website. Continue reading
Whenever people have a message to pass on to others, especially to the general public, they think of graphic design as the best way to do this. There are numerous examples of graphic design all around us. Graphic designing is a branch of art and if combined with modern technology, it becomes a very effective means to advertise products. That is the reason why graphic design has occupied such an important place in business. As an old saying goes, ‘you remember only less than half of what you hear but remember more than half of what you see.’ Continue reading
The integration of design and SEO has come a long way in the last few years. Having worked in a wide variety of publishing environments I can attest to the fact that designers have generally come to understand some important SEO aspects in recent years. I hardly ever hear about Flash websites anymore and most designers know how to reduce image size (to optimize page load times) and name image files properly so they might show up higher in Google image search. And yet, there are many designers (and writers, let’s add) who resent the need for search engine optimization considerations. Continue reading
Suffice it to say that the design industry is full of push and pull where both sides seem to be uninformed. How can this be you ask? There is not a great answer that I can think of other than the simple fact that no one has truly been transparent about it. Typically on the client side we take issue with designers who seem to charge un-real amounts for design work. “This is exactly what I wanted, but why do I need to pay that much?!” seems to be thrown around quiet often. Well generally speaking a designer creates for the situation. If you’re situation involves complexity a designer should know this. If your case involves simplicity you’re designer should know this. He is in this field and contracted by you to help guide your project in the correct direction. His ideas are based on his own experiences dealing with this day in and day out. Continue reading
The use of design in business is beneficial across a number of areas. It’s not just about making things look good, it also enhances the customer’s experience and helps you to stand out from the crowd. However, if you’ve not considered it before, putting together a design concept can be a daunting prospect. With this in mind, here are five areas of business design that you should consider investing both time and budget in. Continue reading