An Inside Look at Valentine’s Day

Another commercialized holiday full of expectations and expensive gifts, yes Valentine’s Day, is coming fast. Who spends more? The US or the UK? Let’s take a look at the real meaning behind the gifts in an infographic published by FitFlop.

The average gift purchased by a UK male costs $66 USD, adding up to $1.6 billion country-wide (1 billion in British pounds). The same average male in the US spends $108 on his gift, coming up to an expected $18.6 in Valentine’s gifts this year. Of this money, 56% or $10.5 billion, goes to spouses and significant others. Friends and classmates take up the other 39% and a surprising 5% is spent on their pets!

In the United Kingdom and in the United States, men spend twice as much on Valentine’s gifts than women crystallizing the fact that this holiday is all about women.

So what do women want? We can tell you what they don’t want. Gas station flowers are the worst, followed by tacky jewelry, a large cuddly toy, a bargain bin CD, unflattering underwear, cheap perfume, all you can eat vouchers, tickets to a football game, or a DVD of an action film.

Find out more in the infographic below.